THE VERY BLACK PROJECT Collaboration with 14+ Foundation
From the Huffington Post: Photographer Justin Fulton, 28, and artist-educator André D. Singleton, 29, are the creators of The Very Black Project. It’s a celebratory pro-black initiative that they started nearly a year ago which celebrates the beauty and diversity of blackness through social activism and selling T-shirts with the project’s name.
As artists by trade, in March 2015, Fulton and Singleton started selling T-shirts with the words “Very Black” largely printed on the front at black venues and community events such as the MoCADA Soul of Brooklyn Festival and AFROPUNK Music Festival. At these events, they would also ask people what being “very black” meant to them while also spreading awareness about their cause.
The shirts, which now come in a variety of colors, and other products are available for purchase online. Very Black recently partnered with 14+ Foundation, a New York City based non-profit that builds and operates schools in Africa, to use proceeds from a special edition T-shirt and tote bag to build a school in Zambia.